POSITIONING · GO-TO-MARKET · STRATEGIC ADVISORY
Turn
potential
into traction.
I help B2B tech founders turn a promising product into a business customers want and investors believe in.
Explore my approachRivière Lelaurin Independent marketing strategist
01 / THE WORK
Find your edge.
Make your move.
I help founders find a compelling place in the market—and a clear path to winning the right customers.
01Positioning & narrativeGet clear on your audience, your difference, and the idea you want to own.
When it helps
Your offer has evolved, but the way you describe it hasn’t—or buyers struggle to see why you’re different.
What we clarify
Who matters most, what alternatives they compare you with, and the point of view that gives your story its shape.
What you can use
A positioning direction and narrative that guide the decisions your team makes next.
02Messaging systemsTranslate strategy into language your team can use consistently across channels.
When it helps
Different people tell different versions of your story, and each new campaign starts from scratch.
What we clarify
The core message, supporting ideas, audience-specific angles, and the proof behind each claim.
What you can use
A messaging framework your team can apply to your website, sales conversations, and content.
03Brand & go-to-market directionSet priorities and a practical roadmap before everyone starts making more things.
When it helps
You know where the business wants to go, but the brand and marketing priorities haven’t caught up.
What we clarify
The choices that matter now: audience, offer, story, channels, and where to focus limited time.
What you can use
A clear direction and sequenced roadmap for the people who will bring it to life.
Where I fit best
With founders and CEOs building B2B technology companies who need a sharper position and a clear direction for growth.
02 / ABOUT
A strategist who
asks the better
question.
I ask the questions that change the brief: What do customers actually value? Why will they choose you? Which opportunity is worth saying no to? The answers help founders make sharper decisions about where to focus and what to do next.
I’ve led marketing, coached founders in startup accelerators and investor-readiness programs, and served as a board member and advisor. I bring that perspective to the CEO’s side of the table—challenging assumptions, connecting the dots, and helping make the calls that shape the business.
Have a knotty
question?
Good.
Tell me what you’re building, what feels unclear or stuck, and what you want to make happen.