Services
Tailored branding and marketing guidance for tech businesses and startups.
Marketing Strategy
Aligning marketing with business goals (OKRs) Creating roadmap and actions plans Crafting budget and planning Defining analytics & performance tracking (KPIs) Selecting tools & resources
Product Marketing
Clarifying your positioning Enhancing and developping messaging Creating Sales Enablement Assets: Case Studies, Battle Cards, Slide Decks,...
Branding
Developing (Re)Branding Strategy Creating Brand Assets (Logo, Guidelines, Key Messages,...) Developing Content and Communications Strategies
Team Management
Helping you structure and hire your marketing team Sourcing & piloting external parties Managing teams Providing operational guidance/supervision
Quick Fix
Brand Audit
Get an in-depth review of your brand strategy Does your brand truly reflect what your business stands for? Positioning defines your market fit; branding shapes your identity and voice. I offer a Brand Strategy Audit to help product-led companies refine their messaging, align their brand with their audience, and stand out. You'll get actionable recommendations to strengthen your identity, communication, and market presence.
Quick Fix
Strategy Session
Get a 1-hour deep dive into your marketing challenges A 1-hour Marketing Strategy Session where we’ll explore your goals, challenges, and opportunities. Afterward, you’ll receive a clear, actionable guide with practical next steps to move your marketing forward. It’s a fast and affordable way to gain clarity and direction.
Testimonials
Rivière, an experienced CMO, restructured our marketing, revamped our branding, and aligned our teams to drive early-stage growth.

Hugo Marcone, Head of Product at Continuity
Rivière brilliantly led our website revamp and analyst relations, excelling with creativity, problem-solving, and strategic insight.

Frantz Duverseau, Director of Product Management at mdf commerce
Rivière brings structure and calm to complexity, delivering projects on time and budget with openness and exceptional organization.

Evens Sheehy, VP of Sales Canada at SmartBug